Decode Skincare and Beauty Lingos

Decode Skincare and Beauty Lingos

Yvon Lux

With the rise of K-Beauty products, the latest TikTok fad, and DIY skincare, a new crop of beauty trends, buzzwords, and marketing terms arise. Consumers are left to try to decode what actually works and what is jargon.

Business Lessons From Luxury Brands

Business Lessons From Luxury Brands

Yvon Lux

2020 will forever be memorialized as one of extreme economic uncertainty and global unrest. That is, for everyone except one select group of businesses that walked out unscathed and even with their heads high and their pockets deeper than ever before.

These are the entrepreneurs who managed to whittle down their workload, servicing a handful of highly-selective clients, and still make more money quarter over quarter. They even learned to say no to clients, without an ounce of guilt or the slightest quiver in their bank accounts.

So who are these lucky few who transformed 2020 into a goldmine of possibility? They’re the experts who’ve been brave enough to position themselves as luxury personal brands. And in a minute, I’ll tell you exactly why this strategy’s paid off in spades.

5 Signs You Need Therapy

5 Signs You Need Therapy

Yvon Lux

COVID, recession, unemployment, and returning-to-work uncertainties -- 2021 can stress out even the most stable minded among us. Even those full of optimism cannot help but become depressed or anxious during one or more of these circumstances and need help beyond what a trusted friend or loved one can provide.

Planning To Travel? Stats & Facts You Should Know

Planning To Travel? Stats & Facts You Should Know

Yvon Lux

The travel industry is predicted to experience a gigantic boost in 2021 with the world opening up just in time for summer. Tourism and hospitality took a historic hit due to COVID-19. However, tourism experts across the industry are enthusiastic because mass vaccination and optimism are already influencing hotel and flight sales. Below are some fun facts you may find useful while planning your 2021 adventures.

2021 Haute Spring Summer Nail Trends

2021 Haute Spring Summer Nail Trends

Yvon Lux

Spring and summer trend talk is abound. Instead of discussing apparels, we ask “Nail Empress” Jade Tang to give us a forecast of the haut-est nail trends every fashionista and nail enthusiast must covet in 2021.

From Set Back to Come Back: Strategies for 2021

From Set Back to Come Back: Strategies for 2021

Yvon Lux

In 2020, I met with and surveyed business owners and entrepreneurs every single week for months and months. Overall, 67% said their revenues were negatively affected by COVID-19, 20% managed to hold their ground and 13% grew. Given that, the vast majority of businesses out there need to move from what I call set back to come back as soon as possible. Here are some actionable tips on how to make a comeback in 2021.

7 Simple Steps to Influence Others on a Higher Level

7 Simple Steps to Influence Others on a Higher Level

Yvon Lux

To say 2020 was a tough year is a huge understatement. To make the most of 2021, we need to take a step back and look at the so-called “influencers” vying for our influence. From spiritually bankrupt politicians to super-wealthy tech geniuses to charismatic personalities who sway audiences to buy their favorite (sponsored) products, these larger-than-life figures dominate our headlines and social media feeds—but they don’t fill our yearning for authentic, heart-driven leadership.

Karen McGregor says a true influencer is a natural connector, engager, and leader—someone who creates good outcomes for themselves and others. If the world has ever needed this kind of influencer, it’s now. Here’s how you can lay the groundwork for becoming one in the new year.

2021 Makeup Tips and Trends by Gerard Cosmetics

2021 Makeup Tips and Trends by Gerard Cosmetics

Yvon Lux

The new year has begun. To discuss top beauty trends in 2021, we asked the Gerard Cosmetics’ Founder Jen Gerard to gain some insights on what’s ahead.

Gerard Cosmetics is a LA based cosmetics brand that pushes the makeup envelope with innovative formulas and beloved colors that have attracted a cult following. The brand boomed in 2014 with the introduction of their popular gold bullet in the shade 1995. With an emphasis on color, vibrancy and performance, Gerard Cosmetics has a strong beauty army of over 1 Million of followers online.

7 Easy Hollywood Looks to Recreate For Valentine's

7 Easy Hollywood Looks to Recreate For Valentine's

Yvon Lux
Beauty, Blog, Celebrity, Entertainment, DIY, fashion, Fashion, Health & Wellness, How To, Influencer, Lifestyle, List, Los Angeles, Luxury, Women, Women's Health

According to behavioral psychologist Carolyn Mair, mood and clothing are interconnected. Creating inspirational looks and doing style challenges can be a fun pastime during lockdown. So why not? Health experts say dressing up even when you have nowhere to go can lighten your mood and keep you from focusing on the current lacking of quarantine life.

Historical fashion expert and contributing writer for fashion and lingerie e-commerce 3Wishes, Vivian Kelly known as @thefashionhistorian, highlights some memorable Hollywood looks. She suggests some “frivolous-fashion-fun” dresses that are affordable alternatives for Valentine’s Day or just sexy and celebratory content at home. Vivian was tasked with applying her historical eye to the collection to curate a “Iconic Look” list.

How To Level Up With Technology Post-COVID World

How To Level Up With Technology Post-COVID World

Yvon Lux

“Company structures are appearing more tailored to the entrepreneurial mind. The evolving trend is working from home, smaller workplaces, and niche-focused businesses. The work is moving faster, and whether a business owner or freelancer, you must be agile and nimble to compete. All these changes can be good, but only if you are ready.”

Mercer says the key to success in the post-COVID world is understanding these business-related benefits of technology:

From Employee To Entrepreneur: Becoming Your Own Boss in 2021

From Employee To Entrepreneur: Becoming Your Own Boss in 2021

Yvon Lux
Blog, Business, Business Tips, How To, List, Lifestyle, Los Angeles, Orange County

Maybe you’ve dreamed of launching your own business for years, but couldn’t summon the nerve – or the capital – to pull it off. Perhaps 2020 proved disastrous to your career aspirations when the company you worked for downsized or shut down altogether – and out the door you went. Either way, 2021 could be the time to ask yourself this question: Are you ready to go from employee to entrepreneur?

How To Keep Culture Thriving Outside The Office

How To Keep Culture Thriving Outside The Office

Yvon Lux
Business, Business Tips, Entrepreneur, How To, List

Despite the economic havoc COVID-19 caused, the work culture of some companies has stayed solid. But amid big changes and continuing uncertainties, that foundational element of business is an ongoing concern for many heading into 2021. The massive shift to remote work on a regular basis dramatically changed how companies interact internally, and some have adjusted better than others.

Winter Wardrobe Organization Tips

Winter Wardrobe Organization Tips

Yvon Lux

As the coldest months of winter arrive, it’s time to start transitioning your wardrobe to heavier winter wear. Taking the time to organize your closet for the heart of winter will result in a more user friendly and organized closet. Although this may seem like an overwhelming task for some, the process can run much smoother with the tips below.

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