All tagged asian american
While building and maintaining a thriving business may not be easy, experts in entrepreneurial endeavors say that building a personal brand first is key. In fact, some studies show that today’s consumers trust big brands less and prefer buying from a person they view as authentic and relatable.
This fierce female author and intuitive strategist shares her tips to define your own success.
May is Asian American Pacific Heritage Month. According to Nielsen’s 2019 Diverse Intelligence Series, “Asian Americans offer unparalleled marketing opportunity for businesses and brands.” They are informed influencers and powerful purchasers as they lead in household income and education.
Orange County, California is known for its rich diversity with the third-largest Asian American population in the U.S. One in five residents is Asian American. With this tremendous growth and presence, it is no surprise that Asian-owned businesses highly impact the county’s cultural fabric, particularly in the culinary arena.