All tagged marketing expert

5 E-commerce Marketing Trends in 2022

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.

There are five key trends that will determine what successful e-commerce marketing will look like in 2022. Let’s take a look at what 2022 has in store for us.

7 Simple Steps to Influence Others on a Higher Level

To say 2020 was a tough year is a huge understatement. To make the most of 2021, we need to take a step back and look at the so-called “influencers” vying for our influence. From spiritually bankrupt politicians to super-wealthy tech geniuses to charismatic personalities who sway audiences to buy their favorite (sponsored) products, these larger-than-life figures dominate our headlines and social media feeds—but they don’t fill our yearning for authentic, heart-driven leadership.

Karen McGregor says a true influencer is a natural connector, engager, and leader—someone who creates good outcomes for themselves and others. If the world has ever needed this kind of influencer, it’s now. Here’s how you can lay the groundwork for becoming one in the new year.