Yvon Lux

She defines her life, refines her style, and builds her empire.

Entrepreneur Essentials #Bossbabe Approved

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As we welcome the new year, many are making life-changing decisions including career changes and exploring entrepreneurship. 

This read is for our ladies who desire to walk on the wings of entrepreneurship. We're here to share the essentials that will guide you forward and keep you motivated as you start your own business. So, how can you leap into the arena of entrepreneurship? Are you ready? Here's what it takes.

Obsession
The outstanding truth is that branching out on your own will force you to get out of your comfort zone and do whatever it takes to bring your vision to light. Prepare to always be business-minded and make decisions that are best for your business, not just for you or your social and personal life. Only when you break out of your shell, will you realize how strong, resourceful, and indelible you are. Oftentimes, you'll have to set aside the fear and doubt that will inevitably creep up as you venture out into uncertainty. Your obsession with growth, progress and your destiny will prove critical in your ability to accomplish your entrepreneurial goals.                         

Everything you want is on the other side of fear.
— Anonymous

Passion
The reason why you've heard passion in everything relating to entrepreneurship is because it is the drive that will motivate you when you most want to quit. Passion is commonly credited as the "It" factor that overrules almost all. Be passionate about every detail as an entrepreneur. In order to grow a successful business, it is paramount that you wholeheartedly believe in it and are willing to fight for it.

Passion is energy. Feel the power that comes from focusing on what excites you.
— Oprah Winfrey


Individuality
Dare to explore your awesomeness and you will be amazed at what height you can reach. There is a significant amount of women entrepreneurs making monumental impact in the business world today. You can be one of them. However, you should not brand your business as a copy of someone else's. Brand yourself uniquely. Find your edge, be authentic and clearly differentiate yourself from your competitors. 

People donโ€™t buy products or services. They buy the person behind the products and services.
— Yvon Lux

Confidence
One definitive thing you need to take away from this article is that regardless of what your business is, you have to be the best salesperson you can be. You'll have to sell it to your friends, acquaintances, strangers, vendors, investors, etc. At times, you'll find yourself convincing naysayers and skeptics. In order to do all of that, you have to believe in yourself and your business as it is the power of your potential. Belief is the core of any skills you possess. When was the last time you bought something from a salesperson who didn't seem confident about their services, products, or themselves? 

Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.โ€
— Dale Carnegie


Perseverance
Starting and running your own business will have its ups and downs. It will take hard work and undeterred determination. Let nothing discourage you. What sets achievers and dreamers apart is that achievers never give up. They will always dust off, get back up and even start over when things get tough.  Be persistent and persevere. Aim high and fight forward. The next game-changing entrepreneur can be you!  

Small dreams begin things, big dreams create thrones.
— Sephora Moses

Entrepreneurship is not for halfhearted dreamers. The pressure of building a business can be rough and discouraging at times. When things donโ€™t go as planned, it takes obsession, passion, individuality, confidence and perseverance to overcome obstacles, solve problems and accomplish greatness. So leap, dare and never look back.

Authors:

This article is a collaboration between @YvonLux and @SephoraMoses

@YvonLux is a serial entrepreneur who owns a marketing and PR firm, VANT4GE, LLC, that specializes in target marketing, social media marketing and personal branding. She also owns and designs for her custom-clothing line, Yvon Lux, and manages her empowering Apple News channel with the same name.

@SephoraMoses is an inspiring author of 2 empowering books Her Rising and Dusted. She is an online educator and a multifaceted influencer who's determined to help career women rise to their full potential.