In an increasingly crowded beauty landscape, where consumers are looking beyond efficacy to consider the ingredients, values and practices behind the products they use, Laura Rudoe has spent more than 15 years building a brand around a more thoughtful approach to skincare. The founder of Evolve Organic Beauty, Rudoe launched the British beauty label in 2009 with a vision of making natural and organic beauty both accessible and effective, drawing on her own experiences with skincare and her belief that businesses should make a positive contribution to the world.