All tagged business blog

4Legz Founder Cynthia Murray: Creating Wholesome, Healthy Treats With Purpose

4Legz Founder Cynthia Murray: Creating Wholesome, Healthy Treats With Purpose

Yvon Lux

Born deaf, Cynthia Murray has always shared a deep, unspoken bond with animals. Over the years, she began rescuing deaf dogs and discovered just how much love, loyalty, and understanding they can offer without ever making a sound. These remarkable connections became her inspiration.

Frustrated by the lack of healthy, transparent treats on the market, Cynthia took matters into her own hands, baking her own recipes using only human-grade, organic ingredients. Her mission was simple: give her furry family members treats that are safe, wholesome, and made with love. From that passion, 4Legz was born.

Ashley Madison Inspired Study Linking Infidelity and Workplace Misconduct

Ashley Madison Inspired Study Linking Infidelity and Workplace Misconduct

Yvon Lux

Earlier this month, Netflix debuted a new series documenting the business model and scandal related to the data breach of the Ashley Madison website, known for facilitating extramarital affairs. With the provocative slogan “Life is short. Have an affair,” Ashley Madison promises discretion to its users. However, a 2015 hack exposed the data of 36 million users, including one million paid accounts from the United States.

Following the breach, researchers scrutinized the rich dataset from the infamous Ashley Madison website. In a study published in the Proceedings of the National Academy of Sciences, researchers from the McCombs School of Business at The University of Texas at Austin revealed a striking connection between personal infidelity and professional misconduct. The study, conducted by finance faculty members John M. Griffin and Samuel Kruger, alongside Gonzalo Maturana of Emory University, demonstrates that individuals who cheat on their spouses are significantly more likely to engage in unethical behavior at work.

5 E-commerce Marketing Trends in 2022

5 E-commerce Marketing Trends in 2022

Yvon Lux

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.

There are five key trends that will determine what successful e-commerce marketing will look like in 2022. Let’s take a look at what 2022 has in store for us.