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Wine & Hot Springs City Gets a New Luxury Hotel

Wine & Hot Springs City Gets a New Luxury Hotel

As if we need another reason to love Paso Robles, the city known for its hot springs, abundance of wineries and a major production of olive oil. Set halfway between Los Angeles and San Francisco, this picturesque city with manicured vineyards and rolling hills is a perfect getaway particularly for wine and spa enthusiasts seeking calmness away from the hustle and bustle of Hollywood and Silicon Valley.


Martin Resorts, set themselves apart from other boutique hoteliers for their community-centric and locally-inspired  California Coast hotels, announced the official opening date for their highly anticipated Piccolo—Paso Robles' latest luxury boutique hotel.

The Piccolo is Martin Resorts' answer to the growing demand for luxury boutique accommodations in Paso Robles wine country, ideally located across from the charming downtown square. The hotel company claims to bring their "Paso Perfected" brand to life by ensuring an impeccable guest experience that blends the sophistication of wine country and the authentic, relaxed Central Coast lifestyle. A key ingredient in their special brand sauce is to bring the authentic local experience into the hotel, from intimate programs in The Piper Wine Lounge with regional winemakers, to bespoke décor and furniture from area artisans participating in their "Meet the Maker" program. They also feature the Central Coast's only Moët & Chandon vending machine and Paso Robles' only rooftop lounge.


"The Martin family is pleased to create a hotel that preserves our unique history and anticipates where Paso Robles is going with its thoughtful contemporary touches," said Noreen Martin, president and chairman of Martin Resorts. "We couldn't have done it without the local community's support and the talent and dedication of our team, under the direction of COO Margaret Johnson. We're creating a 'Paso Perfected' vibe which brings a new urban sensibility to the region and elevates the hospitality experience while maintaining the authentic rustic charm of wine country."


The Piccolo boasts 23 Luxury King Rooms and an exclusive two-room suite, The Somm Suite, with floor-to-ceiling windows. They also promised sexy, urban loft style rooms with modern conveniences such as fiber-optic Wi-Fi, mobile check-in, keyless entry, streaming services, and more. The official opening date is Oct. 16, 2019 and they’re ready for fall reservations. It’s located at 600 12th Street, Paso Robles, California, just off the historic Downtown City Park.


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