Beauty World Comes Face to Face at Cosmoprof
Cosmoprof North America (CPNA) is a beauty trade show that's growing each year and welcomes domestic and international beauty professionals annually at the Mandalay Bay Convention Center in Las Vegas. Industry people from 56 countries under one roof to explore the latest and most innovative in the world of beauty and discover new channels for distribution, packaging, manufacturing, and develop key relationships.
What good do we serve if we don't list some of our most memorable encounters with brands and products we love? Get ready to shop ladies!
The luxury beauty brand, Pili Ani, stood out as they craft skin care products using Pili oil derived from Pili trees, which can be found deep within the jungle of the central coastal region of the Philippines. Just as the tree nuts are healthy for you because they're packed with essential minerals, the oil has revealed similar benefits when applied to the skin.
Pili Ani uses 100% pili and elemi oils as its base. Enriched with antioxidants, essential fatty acids and oils delivering intense skin hydration and a radiant tropical glow. What originally started as an advocacy for sustainable and organic agriculture livelihood has led to the creation of premium products that go beyond just giving beautiful skin.
With every purchase of Pili Ani products, you help give back to the farmers and their families through education. They created a literacy program that provides skills and continuous training to uplift the farmers livelihood, supplement their income and to support scholarships for their children which there by uplifts the lives of the community.
The entire skincare collection of Pili Ani is focused without too many products to overwhelm. One of our absolute favorites is the Beauty Elixir Facial Milk Serum which is infused with pili oil, elemi oil, Korean Akebia Quinata extracts, and natural patented oat that stimulate collagen production and improves skin elasticity. The supple serum also works well as a primer for prior to makeup application.
CIREM, an LA-based beauty and skincare brand born in a pharmacy and perfected by research. CIREM is unique and noteworthy because of their extensive pharmacy background, namely the pharmaceutical formulation technique called Rapid Absorption Technology™. As skincare enthusiasts know well, the best products are pointless unless they are absorbed into the skin properly and effectively. CIREM products are clinically tested to prove that they are absorbed rapidly. This makes product layering and makeup applications easier and efficient.
CIREM'S Mending Moon Moonglow Face Oil creates the perfect bedtime cocoon that transforms your skin upon waking. The potent inclusion of 20% Vitamin C reduces the visibility of imperfections such as hyper-pigmentation, age spots, and sun damage. The oil also contains Lunar Regenesis Ultra Complex™ which aids in recovering skin’s loss of nutrients from daily environmental aggressors with their patented blend of nature’s most effective, anti-oxidant rich oils. When applying the lightweight oil before bedtime, it will work through the night to restore brightness and enhance complexion by morning.
OMM Collection is a "farm to beauty" all-natural hair & spa line that has leveraged ancient traditions with modern technology to create beautiful hair and radiant skin. They're made in the U.S. with revolutionary Green Apple Stem Cell Extract, natural oils and butters from native plants, fruits and seeds.
OMM Collection includes hair thickening systems and formulas that stimulate natural growth, thicken and protect hair. Their Spa products gently exfoliate, nourish, revitalize and protect face and body in pretty resort-style packaging with embossed gold foil logo and is sold in attractive their adorable signature yellow ostrich cosmetic, travel or beauty bags. Natural products enthusiasts will appreciate that OMM Collection is free of paraben, sulfate, fillers, and alcohol.
CAILYN Cosmetics is a Korean cosmetics company engineering a large range of makeup products that any #makeupjunkies would covet. With sleek black packaging and beautiful booth layout resembling our favorite beauty stores, we could hardly miss them on the massive floor of CosmoProf.
While we could play with makeup all day, CAILYIN'S O! WOW brush deserves a mention. The brush features densely packed ultra velvety bristles for an airbrush effect with a streak-free finish. O! WOW brush also has a dome and angular shaped surface to blend foundation, powder, moisturizers, and primers seamlessly into your skin while the pointed tip fits perfectly underneath the hollows of the eye and helps to contour facial features. The self-standing handle with a slip off cap prevents bristles from germs, dirt and dusts (genius!). According to CAILYN, you can use the brush with any type of foundation, BB Cream, powder, moisturizer, primer, blush and bronzer.
Beauty is an $18 billion dollar industry. It's no wonder exhibitors brought their A-game and invested in resources to make their booths welcoming, vibrant, and interactive. As press and attendees, we met amazing people and learned of exciting new brands. Visit our channel for additional CosmoProf stories because one article just doesn't do this massive event justice.
@YvonLux is a serial entrepreneur and a published lifestyle and beauty blogger who owns and designs for her custom-clothing line, Yvon Lux. She also manages, writes, and acts as editor for her empowering Apple News channel with the same name. Connect with her on Instagram and don't forget to subscribe to her channel!
Annakaren Alderete is a model, beauty blogger, influencer and entrepreneur. Recently having started in 2018, within 4 months, she has already established tens of thousands of fans, sharing her tips and tricks for makeup application with women all over the world. Follow her as she highlights additional brands she's met. Subscribe here.