As consumers become increasingly aware of the harmful effects of toxic chemicals in everyday items, the demand for safer, more sustainable alternatives continues to grow. From non-toxic laundry detergents to clean beauty and air purification solutions, today’s shoppers are more informed and intentional than ever.

According to NielsenIQ, the non-toxic product market has seen impressive momentum in recent years, with the green cleaning category alone projected to reach nearly $400 billion by 2027, a number that continues to climb.

One brand that’s been ahead of the curve is Charlie’s Soap. Founded in 1976 by Charlie Sutherland Jr., who originally created a cleaning solution for machinery in his family’s textile factory, the company has since evolved into a trusted name in eco-friendly household care. Now led by his son and company president, Taylor Sutherland, Charlie’s Soap can be found on the shelves at Target, Whole Foods, Walmart, Home Depot, Kroger, and many more.