All tagged behind the brand

4Legz Founder Cynthia Murray: Creating Wholesome, Healthy Treats With Purpose

4Legz Founder Cynthia Murray: Creating Wholesome, Healthy Treats With Purpose

Yvon Lux

Born deaf, Cynthia Murray has always shared a deep, unspoken bond with animals. Over the years, she began rescuing deaf dogs and discovered just how much love, loyalty, and understanding they can offer without ever making a sound. These remarkable connections became her inspiration.

Frustrated by the lack of healthy, transparent treats on the market, Cynthia took matters into her own hands, baking her own recipes using only human-grade, organic ingredients. Her mission was simple: give her furry family members treats that are safe, wholesome, and made with love. From that passion, 4Legz was born.

Behind the Brand: Charlie's Soap's Sustainable Cleaning Legacy

Behind the Brand: Charlie's Soap's Sustainable Cleaning Legacy

Yvon Lux

As consumers become increasingly aware of the harmful effects of toxic chemicals in everyday items, the demand for safer, more sustainable alternatives continues to grow. From non-toxic laundry detergents to clean beauty and air purification solutions, today’s shoppers are more informed and intentional than ever.

According to NielsenIQ, the non-toxic product market has seen impressive momentum in recent years, with the green cleaning category alone projected to reach nearly $400 billion by 2027, a number that continues to climb.

One brand that’s been ahead of the curve is Charlie’s Soap. Founded in 1976 by Charlie Sutherland Jr., who originally created a cleaning solution for machinery in his family’s textile factory, the company has since evolved into a trusted name in eco-friendly household care. Now led by his son and company president, Taylor Sutherland, Charlie’s Soap can be found on the shelves at Target, Whole Foods, Walmart, Home Depot, Kroger, and many more.

Behind the Brand: Carolyn Haeler’s Recipe for Sweet Success

Behind the Brand: Carolyn Haeler’s Recipe for Sweet Success

Yvon Lux

For many people with dietary restrictions, finding a cookie that actually delivers on taste and texture is an ongoing struggle. Carolyn Haeler, a former finance executive and passionate home baker, decided to change that—starting with a single, inedible bite of a store-bought gluten-free cookie during the holiday season. That moment sparked Mightylicious, her now-award-winning cookie company redefining what it means to indulge mindfully.