Summer 2025 Beauty Report
Summer 2025 is bolder, glossier, and more radiant than ever. From nostalgic ‘90s hair to skin that looks good enough to spread on toast (hello, butter skin), this season’s beauty trends are a joyful mix of play and polish. Whether you’re beach-bound or brunching in the city, here’s what’s heating up in makeup, skincare, and nails.
1. Butter Skin Is the New Glow
Say goodbye to matte and dewy extremes as butter skin is the smooth, satin-finish middle ground we didn’t know we needed. Think creamy, hydrated, light-reflective skin that looks soft, not shiny. Moisturizing primers, skin tints, and finishing mists are key to nailing this look.
Try: A hydrating skin tint with peptides or ceramides and set with a glow-boosting mist.
2. Cherry Cheeks & Glazed Lips
Blush takes center stage this summer. Trendsetters are applying them generously across the cheeks, nose, and temples for a youthful, sun-kissed effect. Paired with glossy cherry-stained lips, this monochrome trend is both nostalgic and modern.
Tip: Lip oils in cherry tones double as cheek stains for the ultimate beach-bag multitasker.
3. Neon Lashes & Blurred Lips
Color is back, but not where you'd expect. Bright neon mascaras in electric pinks, aquas, and yellows are giving lashes a rebellious pop. Lips are less structured with blurred edges and feathered stains to make them look like you just finished a popsicle (in the best way).
Pro tip: Use a q-tip to soften lipstick edges for that effortless, just-bitten look.
4. Pastel Eyes & Butter Yellow Accents
Soft pastels such as butter yellow, mint, and baby pink are showing up on lids, liner, and even brows. These sweet shades offer a fresh contrast to sun-kissed skin and are ideal for both day and night.
Trend alert: Butter yellow is having a moment—not just on eyes but also on nails and accessories.
5. All Eyeliner, No Mascara
Minimalist eyes are making a major comeback. The all-liner, no-mascara look channels cool ‘90s energy. It’s all about bold or smoky eyeliner—on the waterline or winged—without the heaviness of lashes.
Look to try: Smudged brown liner for daytime, bold black wings for night.
6. Nail Trends: From Dolce Vita to Outer Space
Nails are the new accessories. Leading the pack are Lemon Drop Nails—sunny yellow shades often paired with blue accents or playful stripes. If you prefer something otherworldly, Astral Nails with chrome shimmer and celestial detail bring a J.Lo-approved cosmic vibe.
Bonus trend: Almond shapes and velvet finishes are reigning supreme.
7. Chunky Highlights & Effortless Hair
Hair is catching up with the ‘90s nostalgia. Chunky blonde highlights are back, alongside grown-out roots, beachy waves, and undone ponytails. The vibe? Polished but not fussy.
Low-maintenance tip: Use a sea salt spray or dry shampoo to enhance natural texture.
8. Faux Freckles Are Back
Faux freckles are resurfacing, inspired by K-beauty. Applied with brow pencils or freckle pens, they add a playful, sun-kissed realism to minimal makeup looks. They pair perfectly with cherry cheeks and a swipe of lip oil.
9. SPF, But Make It Pretty
SPF isn’t just a step, it’s a statement. Body sunscreen oils with shimmer, tint, or nourishing ingredients (like squalane and vitamin E) are taking over. They protect and perfect, leaving you glowy without greasiness.
10. Skinification & AI-Personalized Routines
The “less is more” skincare philosophy is growing. Dubbed skinification, it focuses on restoring the skin barrier using ceramides, niacinamide, peptides, and simple, ethical formulas. Bonus: Many skincare brands are now offering AI-powered routine builders to personalize your perfect summer lineup.
Look out for: Vegan collagen, exosome technology, and simplified ingredient lists.
This summer is all about balance—playful colors meet breathable skin, and nostalgia merges with innovation. Whether you're embracing neon or butter yellow, cherry lips or faux freckles, the message is clear: have fun, stay radiant, and wear what makes you feel amazing.
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Yvon Lux is the editor of her Apple News channel covering lifestyle news and current events. Her “blogazine” celebrates sisterhood and empowers women by focusing on women’s health, travel, lifestyle, and entrepreneurial news while also sharing the most coveted beauty news and style stories.
Yvon’s lifestyle Magazine stylishly tells stories of trailblazers and tastemakers. Email news tips and stories to designs@yvonlux.com. Connect with her on Instagram and subscribe to her Apple News channel.
