On Saturday, Vevo confirmed that "thank u, next" had broken the 24-hour Vevo record. Today, Vevo can confirm that Ariana Grande's video is now the fastest video to reach 100 million views, a feat managed in under four days following the release of the video on Friday, November 30 at 3:00pm Eastern Time.
The "thank u, next" video features Kris Jenner playing Ariana's mom as well as a playful representation of some of movies most iconic romantic comedies. The scenes feature cameos from Jennifer Coolidge, Jonathan Bennett, Troye Sivan, Colleen Ballinger, Daniella Monet, Elizabeth Gillies and Stefanie Drummond.
"Ariana Grande's 'thank u, next' is now the fastest video to 100 million views in Vevo's history. We are completely floored by the performance that we are seeing for this video and how our audience continues to flock to it," says Vevo's Head of Content, Programming & Marketing JP Evangelista. "It's one thing to have a video premiere that comes out of the gate strong and entirely something else for it to continue to sustain that momentum over time.
All signs indicate that 'thank u, next' will be a chart topper for us for weeks to come and will contend with many of our top all-time most viewed videos. Congratulations are in order once again to Ariana, Hannah Lux Davis and the entire family at Republic Records."
@YvonLux is a marketing CEO and founder of VANT4GE, LLC who also owns her custom-clothing line, Yvon Lux. She is also a published blogger and editor for her Apple News channel.
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